Privacy Policy

At Southbay, we are committed to protecting your privacy and ensuring your data is handled responsibly. This policy outlines how we collect, use, and protect your personal data when you visit our website.

1. Information We Collect

We use Google Tag Manager (GTM) and Google Analytics 4 (GA4) to analyze website traffic and improve user experience. The data collected includes:

  • Device and browser information
  • Pages visited and time spent on the site
  • Geographic location (country/city)
  • User interactions (e.g., clicks, scrolls)

This data is anonymized and does not identify individual users.

2. How We Use Your Data

The data we collect helps us:

  • Understand how users interact with our website
  • Improve website functionality and performance
  • Ensure a seamless browsing experience

We do not sell or share your data with third parties for marketing purposes.

3. Data Protection

We follow industry best practices to safeguard your data and ensure it is securely stored. Google Analytics 4 processes data in compliance with applicable privacy regulations, including GDPR and CCPA.

4. Your Rights

You have the right to:

  • Request access to the data we collect
  • Opt out of data tracking (see Cookie Policy below)
  • Request the deletion of your personal data

Cookie Policy

Southbay uses cookies to enhance your browsing experience and gather insights into website usage.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize your device and remember your preferences.

2. Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly.
  • Analytical Cookies: Used by Google Analytics 4 to gather anonymized data about website usage.

3. Managing Cookies

You can manage or disable cookies in your browser settings. Please note that disabling cookies may affect your user experience.

To opt out of Google Analytics tracking, you can use the Google Analytics Opt-out Browser Add-on.